Legal document, reviewed June 2026Back to home

Editorial Policy

Name: Fox & Fern
Address: 45 Oxford Road, Manchester M1 5QA, United Kingdom, GB
Telephone: +44 161 840 0675

Fox & Fern aims to publish accurate, well-researched, and engaging content about animals, from pet care to wildlife behavior. Our editorial choices are guided by curiosity, accuracy, and respect for animal welfare.

Section · 01

Sourcing

Our writers draw on peer-reviewed studies, veterinary and animal welfare organization publications, statements from wildlife conservation groups, interviews with veterinarians and trainers, and firsthand observation or reporting where relevant. When a claim is scientifically debated or region-specific, we try to note that uncertainty rather than present it as settled fact.

Section · 02

Review process

Articles are reviewed by an editor before publication to check clarity, structure, and consistency with our sourcing standards, and where a topic touches on veterinary or safety-sensitive information, we prioritize sources with relevant professional credentials. This review process is intended to catch errors and unsupported claims, though it is not a substitute for professional oversight of any single animal's care.

Section · 03

Corrections

If a factual error is found in a published article, we correct it as soon as possible and note significant changes at the bottom of the piece when the correction affects the substance of the content. Readers who spot an inaccuracy are encouraged to contact us so we can review and update the article.

Section · 04

Advertising and independence

Fox & Fern may work with brands, shelters, or organizations on sponsored posts or partnerships, and any such content is clearly marked as sponsored or in partnership with the relevant party. Sponsorship never determines the factual claims we make about animal health, behavior, or welfare, and we retain full editorial control over how a topic is covered.

Section · 05

Contact the editors

Send corrections or ideas to [email protected]. We answer within one business day.

Section · 06

Questions about this policy

Write to [email protected], or call +44 161 840 0675 during Mon-Thu 10:00-17:30, Fri 10:00-15:30, Sat 10:15-13:45. Every request gets an answer within one business day.

Merchant: Fox & Fern Media Ltd.
Registered address: 45 Oxford Road, Manchester M1 5QA, United Kingdom
Email: [email protected]
Phone: +44 161 840 0675
Working hours: Mon-Thu 10:00-17:30, Fri 10:00-15:30, Sat 10:15-13:45
Registration: Company No. 09106224